Reducing our beer-in-hand carbon footprint means innovating across our packaging portfolio. And innovations are best achieved in partnership with other experts. The paper bottle company, Paboco, is helping us achieve breakthroughs in our Fibre Bottle project, developing the world’s first 100% bio-based beer bottle made from sustainably sourced wood fibres.

In 2021, we joined major consumer businesses and advertisers from around the world in signing up to the World Federation of Advertisers' Planet Pledge.

When people go out, they want to enjoy a great beer with friends but sometimes they don’t want to feel the effect of alcohol, especially when they’re driving. At Carlsberg we’re working with partners to ensure that wherever consumers find our beers they can choose alcohol-free brews – even on tap.